Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.
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Performance Advertising's Future on Social Platforms: Bright, but with Room for Improve... - 0 views
Spare Change - 0 views
PayPal Announces Micropayments for Digital Goods and Facebook Partnership - 0 views
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it won’t be long until you can buy virtual crops through your PayPal account.
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daily 10.26
Zynga Files for $1 Billion IPO - 0 views
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Zynga, the social-gaming company known for "FarmVille" and "Texas HoldEm Poker," is looking to raise $1 billion in an initial public offering, letting investors buy into a new market -- virtual goods.
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